The transformation of space defines how people connect with a brand. Architecture becomes experience, construction becomes encounter. Public environments are never static — they shift, adapt, and demand new perspectives. Spatial design turns raw structures into impressions that stay long after the moment has passed.
No space is ever truly empty. Through spatial design, every environment carries an identity — shaped by art, architecture, and human presence. When people are drawn in and connected, even raw structures unfold into immersive experiences. This is how public art and design transform construction into story, and space into memory.
In collaboration with 3d-berlin, I extented their visual language with an illustration style along their corporate identity. The isometric vector illustrations mirror the core service of their virtual room applacation as established SaaS company in Berlin.
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My role was to develop a clear and consistent visual language that communicates the company’s service portfolio. I focused on translating complex solutions into engaging, accessible visuals that strengthen brand identity.
One challenge lay in translating a niche SaaS background into something tangible and relevant for a broader audience. Wayfinding, often unseen, had to be made visible and meaningful — not just as a tool, but as a social necessity.
